We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What are Shelf Talkers?

Malcolm Tatum
Updated May 17, 2024
Our promise to you
About Mechanics is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At About Mechanics, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Shelf talkers are sales tools often used in various types of retail businesses. The talker is a small sign that is strategically placed on a shelf in order to call attention to a given product offered for sale. The sign usually sports bright colors and images that catch the attention of shoppers and entice them to consider purchasing the product.

It is not unusual for shelf talkers to be combined with another retail approach known as an endcap. Essentially, endcaps involve placing products on the ends of shelves and at a height where they are more likely to be seen by consumers. When coupled with a shelf talker, the endcap makes it very easy to spotlight a product that is currently offered at a discount, and thus generate additional sales that help to increase the profitability of the store.

There are several ways to creatively use shelf talkers. Perhaps the most common approach is to design a small sign that is colorful and announces a sale price on a given item. The sign itself normally hangs over the edge of the shelf, making it more easily visible to any shoppers passing by. This approach can be used to sell products that have not moved as expected, allowing the retailer to make room for other and hopefully more profitable goods.

Another type of shelf talker is a discount coupon. Like the sign announcing a discounted price, shelf talkers designed as coupons tend to hang over the edge of the shelf and grab the attention of shoppers as they move down the aisle. The coupon normally announces a specific amount that will be deducted from the retail price of the product, making it easy for consumers to see if the value of the coupon will reduce the overall price enough to make the product attractive to them.

As a marketing and sales tool, the use of shelf talkers is a time-honored tradition. The device costs relatively little to produce, requires very little time to set into place, and can often lead to an increase in sales that more than justifies any investment of time or resources in the creation of the discount sales campaign. Best of all, many retailers can simply remove the signs when the special is over and store them for use at a later date.

Many different types of retail businesses make use of shelf talkers. Supermarkets and drugstores utilize this type of sales tool on an ongoing basis. Clothiers, shoe stores, and even retailers such as candle shops, appliance stores, and general merchandise businesses find this simple resource very effective in attracting the attention of customers and boosting overall sales figures.

About Mechanics is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Malcolm Tatum
By Malcolm Tatum , Writer
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing to become a full-time freelance writer. He has contributed articles to a variety of print and online publications, including About Mechanics, and his work has also been featured in poetry collections, devotional anthologies, and newspapers. When not writing, Malcolm enjoys collecting vinyl records, following minor league baseball, and cycling.

Discussion Comments

Malcolm Tatum

Malcolm Tatum


Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing...
Learn more
About Mechanics, in your inbox

Our latest articles, guides, and more, delivered daily.

About Mechanics, in your inbox

Our latest articles, guides, and more, delivered daily.