We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What are Long-Run Publications?

By J. Beam
Updated May 17, 2024
Our promise to you
About Mechanics is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At About Mechanics, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Long-run publications might bring to mind a newspaper, magazine, or other periodical publication that has been in print for a long time. While this may be a good assumption about what long-run publications are, long-run is actually a business economics term that can apply to any industry, not just printing. Long-run publications differ from short-run publications not just in the specific time period they have been in print and circulation, but rather in the conditions under which they publisher operates the publication. There are many stages of publishing, from design conception to printing and all the content and art work in between. Advertising is also a factor in most short-run and long-run publications, be they daily, weekly, monthly, or quarterly.

When applying the principals of business to a publication, long-run publications are those with no fixed variables. In other words, the pains of start-up cost, staffing, and so forth have subsided enough that the publisher has the flexibility to run the publication more freely, potentially maximizing profit. Long-run publications have become well-established in the market, have developed long-term contracts with advertisers, and can be flexible in the number of pages they print, stories they buy, or in-house and freelance writers they use.

Many publishers enter the market hoping to start long-run publications, but at the same time many short-run publications are intentional. In the case of short-run publications, the publisher knows that there is a fixed amount of time the publication will be printed; whether six months or two years. This becomes a fixed figure in the operation of the publication, and thus other factors like advertising contracts and staffing become fixed as well. The struggle many start-up publications face when hoping to become long-run publications is striking the proper balance between the fixed variables and the flexible ones. When cost exceeds profit, and advertising and subscription sales do not hold for the long haul, the publication can no longer exist.

About Mechanics is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Discussion Comments
About Mechanics, in your inbox

Our latest articles, guides, and more, delivered daily.

About Mechanics, in your inbox

Our latest articles, guides, and more, delivered daily.